Launching new LINGO course – using LinkedIn for generating business

Lisa East • June 21, 2022

It’s certainly no secret that I’m a BIG fan of LinkedIn and what it can do for your business. The potential to land new customers and put yourself in front of opportunities is like no other. As a business owner myself, I know what it’s like to feel lost with where to start on LinkedIn for generating business…

LINGO workbook

That’s why I’m launching a new course, LINGO.

LINGO is perfect for anyone working as a B2B service provider, is a Solopreneur or a just gone alone after leaving the corporate world.


After many trials and errors, I’ve discovered what works on LinkedIn to effectively generate leads and new valuable connections – 

  • Produce relevant and interesting content to attract your ideal customers 
  • Create eye-catching visuals to complement your posts using Canva 
  • Build your engagement levels and create a community
  • Post authentically to your personality type
  • Build a network of trusted connections
  • Increase your brand awareness 
  • Connect with the right people 
  • Spot referral opportunities 


The new course – LINGO – is made to help you get going on LinkedIn for generating business.


How is learning to use LinkedIn going to benefit you and your business?

If your current LinkedIn profile still reflects a stagnant CV and you never post anything, you’re missing out on a huge range of potential opportunities. 


By using LinkedIn well, you can build your brand awareness (whether that be your personal or business brand), generate leads, promote your business, and be seen by a whole array of people you would struggle to reach off the platform. In short, LinkedIn can generate sales and build strong business relationships unlike any other social media channel. 


Plus, 50% of what you learn on this course relating to LinkedIn can be transferred across different social media platforms.


Start using LinkedIn for generating business


The NEW course LINGO is for people who know they could be doing more on LinkedIn, but don’t know where – or how – to start. 


Many LinkedIn trainers provide a one-size-fits-all approach to their courses. That’s not what this course is... LINGO is tailored to give you a strategy on LinkedIn for generating business in a way that feels right for you. 


Depending on your personality type, personal interests, and industry, you’ll want to approach your LinkedIn content differently. An extrovert who’s happy to share the ins and outs of their daily life will have a different content strategy to an introvert who is more reserved.


That’s what makes this training so effective – you will come away with a content plan and tips that suit YOU. Make sure you feel comfortable to post and interact on LinkedIn authentically.


Lisa East, the founder of The Thinking Cap


Having promoted myself on LinkedIn since the very start of my own business over 12 years ago, I have lots of knowledge to pass on. I’ll teach you how to not only start generating genuine business leads, but to ENJOY it too. 


Creating content should be fun and feel true to who you are… when people feel forced to create something that’s not aligned with their own personality or brand, it shows. The best content on LinkedIn is where you can tell people are being themselves and are enjoying the process along the way. 


How does the LINGO programme work? 


It’s split into five LIVE sessions across one week. Every morning, 8:30-9am Monday to Friday, we have a quick-fire coaching session targeted to using LinkedIn for generating business. 


Before the course starts, you will receive some preparation materials. 

1.     Get a high-quality printed workbook to guide you through the week’s training.

2.     Answer an online personality questionnaire so we can learn more about you and tweak the deliverables around your own style.


And after each day, you’ll get an email covering the key points discussed and useful resources to help deepen your understanding of the LinkedIn training. 


On the last day, there’s a Q&A session immediately after the final coaching session for any burning questions you still have… but don’t worry if you can’t stay for the whole thing, the Q&A  will be recorded for you to watch back. 


In the space of a week, you’ll have the knowledge and practical advice you need to start hitting LinkedIn properly, along with – 



It really is a comprehensive guide to using LinkedIn for generating business. 


Why choose Lisa at The Thinking Cap to deliver your LinkedIn training? 


As already mentioned, I’ve been using LinkedIn for myself for years now, with great success. When my business changed to focus on social media, I started teaching LinkedIn masterclasses for other business owners and since then have been delivering regular sessions. 


Don’t just take my word for it, here are a few reviews from my LINGO customers  – 



If this has made you think about how you need to be improving your use of LinkedIn for generating business, you can sign up to the LINGO course for only £249.

LINGO is live and is run the third week of every month. To read more or to book your place, simply click here.


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