About
Lisa & Martin East
Co-Founders
Meet Lisa.
Lisa's background as an accomplished sales and marketing consultant equips her with firsthand knowledge in crafting engaging B2B and B2C content, devising effective strategies, and providing top-notch training across the UK and Australia. Her dedication lies in facilitating businesses to forge meaningful connections with their target demographics, leveraging her skills in data analysis, print, direct mail, and online social selling across various platforms. Lisa's passion for empowering businesses in audience engagement is the driving force behind her work.
Lisa's extensive career as a sales and marketing consultant spans various industries and has taken her to numerous marketing departments, enriching her expertise with diverse experiences. She possesses a keen enthusiasm for learning new platforms and techniques, and she's particularly passionate about leveraging user-generated content (UGC) to enhance brand visibility. Before implementing strategies for paid clients, Lisa diligently experiments and hones her skills to ensure optimal results.
Content creation is at the heart of Lisa's skill set, effortlessly crafting engaging materials regardless of industry, product, or service. Her proficiency in content creation is not only a testament to her talent but also a result of her dedication to continually refining her methods. Whether training teams or personally managing content strategies, Lisa's approach is rooted in proven methodologies, ensuring that businesses achieve maximum impact in their marketing endeavours.
Meet Martin.
Martin East's illustrious career as an ex-Creative Director at a prominent global communication agency has left an indelible mark on the industry. With extensive experience in both the UK and Australia, Martin is a visionary strategist known for his ability to conceive and execute highly engaging multi-channel campaigns. His portfolio boasts a roster of blue-chip clients spanning the UK, U.S., and Australia, testament to his reputation as a trusted creative partner. Martin's strategic prowess lies in his adeptness at transforming complex subject matter into accessible and compelling campaigns that resonate with diverse audiences.
Bringing innovative ideas to life is Martin's forte, as he consistently pushes the boundaries of creativity to captivate audiences and drive results. His approach involves distilling intricate concepts into attention-grabbing narratives that are both easy to understand and approachable. Martin's campaigns have become synonymous with success, earning accolades for their ingenuity and impact across the globe.
One such standout example is the campaign he spearheaded for MassMutual in the U.S., which stands as a testament to Martin's ability to deliver tangible results. Responsible for generating an astounding $43 million in retirement plan deposits within a mere month of its launch, this campaign exemplifies Martin's unparalleled talent for translating strategic vision into real-world success.
So, this begs the question, why The Thinking Cap?
Multi-platform experience
LinkedIn, Twitter, Facebook, Instagram, TikTok and X. Lisa knows the tricks of the trade for them all – and runs bespoke courses for each. So, this begs the question, why The Thinking Cap?
Commercially astute
The key to producing good content is spotting an opportunity. Jointly, they have 60 years in business meaning they rarely miss them when they come along.
Business savvy
Working in business 20 years before social media even started, Lisa’s courses are not just social savvy, they’re business savvy. With their joint experience in communications, marketing and data analytics, they’ll help you to maximise your results and visual impact.
SERVICES
Delegate your social media requirements. We curate, create and deploy original, brand-appropriate engaging posts across all your social media platforms. We'll increase your visibility and organic reach whilst maintaining your brand identity.
Social Media Training
If you prefer to manage your socials in-house, we can create a bespoke virtual training programme for you and your staff. We can advise you of the right platforms your target audience is active on and even cover content creation if you feel stuck on what to say
SOCIAL MEDIA PAID ADVERTISING SPECIALIST
Your Expert in Social Media Meta and LinkedIn Paid Advertising Strategy, Design, Creation, and Management. We specialise in crafting compelling strategies to elevate your brand's visibility, ensuring resonance with the right audience across platforms. Trust us to optimise your ad budget for maximum impact.
Full-Service Marketing Partnership
Unlock Brand Brilliance Online and Offline with The Thinking Cap's Full-Service Marketing Partnerships. We seamlessly integrate with your team, managing and creating captivating campaigns across digital and traditional platforms. From online engagement to offline activations, let us elevate your brand's presence and drive unparalleled results together.
Content Creation Training
Have you hit the content wall or don’t feel you have anything interesting to say? It’s a common problem many businesses have. It’s hard to talk about yourself and promote your wares excitingly and engagingly. I can help you and your team with this. You’ll come away with many ideas and a promotional calendar full of prompters.
CANVA DESIGN TRAINING
On top of the free on demand, 'Introduction to Canva' masterclass we also run private one to one Canva design training sessions. Tailored around your experience of Canva and your business requirements.
OVERVIEW
CONTACT
LOCATION
Leeds office
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