Do you need help creating a Content Plan

Creating Your Content Plan

Struggling to come up with a consistently interesting and relevant content?

Feeling like your winging it every day and unsure how to plan ahead?

I’m here to help you get on track and create a social media content plan.

I’m Lisa East and I’m a social media specialist and content creator. I can help business owners and their teams get in the zone and to think about their content and create compelling plans. It’s simpler than you think… if you have the right content pillars in place. So many of The Thinking Cap’s clients have asked for help, this is now offered as a standalone service, tailored to your business.

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Don't just take our word for it

TESTIMONIALS

Lisa effortlessly explained a plethora of content strategy ideas, introduced supportive systems, and boosted my confidence in business social media. Now, I'm excited about creating engaging content without being in front of the camera. The day was informative, fun-filled, and I highly recommend Lisa and The Thinking Cap for exceptional marketing and social media services.

Sharon Godley, All You Ltd

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The most fascinating part of the Lingo education, was when Lisa East demonstrated how she helped create a robust and bespoke content plan for a client. I was blown away by the sheer depth of ideas for posts. So, in short, Lingo isn’t just about LinkedIn best practice, it’s helping you to unleash your creativity in ways that were previously unimaginable. Highly recommend 💥🤩🎉💡

Luke Walwyn, Luke Walwyn Studio

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"Lisa came into our business The Mortgage Way and trained myself and all my mortgages advisors the benefits of LinkedIn and social media in general. One thing that was great was that Lisa seemed to know all the Mortgage related buzz words and her content ideas were super focused on our business. We all came away with a fresh approach, lots of ideas and a proper content plan. Would definitely recommend Lisa and her training packages for anyone with a client facing team that needs to be more visible on social media. Thanks again Lisa"

Nichola Graham, The Mortgage Way

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"After completing Lisa’s amazing #Lingo course I snaped her hand off at booking a content planning session as that’s where I and most of us fall down – we complete some training and then get completely stuck on how to implement that into our business. We are often too close and don’t see the valuable content we could share just form our day-to-day activities. This session is a ‘Must’ if you are going to maximise your ROI form investing the time and money in doing #Lingo!"

Clare Froggatt, Make a Brew

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"We can’t believe how many ideas have come out of our Thinking Cap Content planning session. We now have too much content! What an amazing session. Wish we had done it earlier."

Laura Stead, Space2BHeard

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"I 'met' Lisa in LinkedIn and after following her for a while and exchanging some comments in each other posts I thought of having a chat with her to know if and how she could helped me. I do like social media and I don't mind posting about my outfits and I tend to be spontaneous with my posts but I do understand the importance of having a structure around social media. Lisa was great in her 1 to 1, I explained that even though I don't mind the social media side, I get stuck when it's time to plan as I don't particularly like the planning side of it. She listened to me and asked questions to make sure she was clear on my pain points. She has come up with a plan, using Trello, of how I can structure my posts based on the various month on the year, any recurrences or important dates to celebrate and talk about. She has also put together images with Canva using my current logo and colours and I love them!! I really needed someone looking at my social media from a different angle and Lisa has been great at it. I would definitely recommend working with her."

Caterina Avanzi, Personal Stylist

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What is a Content Plan?

A content plan is a comprehensive plan that looks your complete sales funnel and touch points for prospective and active customers. It allows you to know what content you are going to produce as far as 12 months ahead.

Many people think it is all about social media posting, but that is just one element.

When creating your content plan, you need to add into the mix

Blog posts
Case studies
Lead magnets
Social media posts
How-to-videos
Free downloads
Email campaigns
Images, including product/personal branding photos
Website promotions
Exhibitions and Expos

And any other marketing activities that you may do.

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What are the benefits of creating your content plan?

The overarching benefit of having a great content plan is that you know what content you need to produce in advance. It can be planned, created, and scheduled.

No more head scratching, wondering what on earth to put out there today!

If you promote certain products/services at certain times of year, or you celebrate milestones such as your business birthday, for example, having the content planned in advance will be incredibly beneficial.

You may have a team involved in content creation. A graphic designer or photographer for instance. If everyone knows what is coming up… content creation is no longer a last minute headache!

What does the content planning session include?

This is a guided session which means you are creating your content plan as you go.

The first stage is to create content pillars for your overall offering.

We then move on to break down the different services/products you offer and identify each target audience.

Call To Actions (CTAs) are next. What are the different ways your prospective customers get in touch with you.

We create a contact template for reference – covering all methods of contact, including social media platforms.

Then its on to looking at the different types of content and identifying which perform best, where.

Your brand message, including your tone of voice, is identified. You need to show your brand personality and keep it consistent no matter where someone sees it.

We document your customers pain points (problems) and how you solve them, including the questions you are asked most often.

The final step is to identify who contributes to creating your content.

You will walk away at the end of the session with a detailed business content plan, which will save you and your team hours of time.

We don’t just leave you there though…

The Thinking Cap has you covered for all aspects of your content. With our free and paid for Canva courses, you can learn to create scroll stopping images.

And, if LinkedIn is a platform you know you should be utilising more, then check out our LINGO course.

There is no right or wrong order to learn more about content creation but creating your content plan is a great first step - book a chat with Lisa for more information.

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