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Content ideas for 2021 on how to remain relevant on your socials

Lisa East • Oct 03, 2020

At the moment there is nothing more relevant than relevant content! 

Did you know that Facebook has a 'relevancy score' and scores you by how relevant your posts are to your audience? The higher your score the more visibility Facebook allows your posts to have and so on.


I hear on a regular basis from companies we struggle to find content, we have nothing new to say, and because it's a constant struggle they give up! 


It's worth pursuing with as there are so many reasons why social media is important for your business, here are just a few...


  • Engaging with your customers 
  • Improve brand loyalty 
  • Increase brand awareness 
  • Increase web traffic 
  • Marketplace awareness 
  • Enhanced SEO rankings 
  • Increased customer satisfaction



The list goes on, and on top of this, it's the most cost-effective part of any digital marketing you can do.

So, how do you find the content that you may already have to hand that your customers will enjoy seeing and engaging with? Firstly, content is a mix of anything you think your customers/followers will find interesting, factual and fun to read. Remember it's SOCIAL media and therefore not all about selling your products and services, well not on every post. 


Here are 10 ideas to get you started



1) Create a weekly/monthly company-related stat or infographic. For example, I used to manage the marketing for an H&S training company and I created a graphic on how many people they had trained that month another example (the one above) is one I create on a weekly basis for the Horsforth Food Hub I volunteer for.


2) Mention your contract wins, or work you are on with. This will give you credibility to your audience and also give them an idea of the type of work you do.


3) Reinvent old blogs/articles fresh the header images, and update the content.


4) Post a poll/survey, this could be on a fun topic to get an idea of your audience's personalities and this valuable feedback can help you with the direction of your future posts.


5) Create some 'How to' or explainer videos. There are lots of tools around that can help you create these on a budget. In fact, if you have a smartphone, there’s a video-quality camera right there. 


6) Share industry news that is relevant to your audience and comment about why they need to read it.



7) Show off all your lovely customer reviews and testimonials. Ideally with this imagery, like the one above, again this will give you creditability and also people will start to trust you and your brand.


8) Provide industry tips and advice, for example, an Accountant could provide tips on VAT, self-assessments or how to log your monthly expenses. If you prefer show these tips in an image, like below. Ideal for Twitter when you are restricted to a number of characters.




9) Showcase your staff, show behind the scenes photos of certain members of staff doing their job, and maybe include a short fun Q&A section. This not only shows their job values but also their personality and your company culture. This helps the reader to feel connected to your brand. 


10) Share value-added resources like whitepapers. Check they are updated and on-brand before you share. 

The above should hopefully give you something to think about and value the information that surrounds you on a daily basis. If you are still struggling to create the content and also the imagery that accompanies it, then get in touch. We provide on-site staff training that will help you identify your content that's relevant to your audience on the right platforms and we can also show non-designers how to create the imagery too.


If you'd like to delve deeper into the above points, why not book onto our free content masterclass, Social Media Content Made Easy. It's approximately an hour in length and on-demand, so you can watch it at anytime. To read more and access the link, simply click here.



If you have any questions, we'd be happy to help, just contact us below.


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