At The Thinking Cap we constantly track what’s happening in the market place, from a data and communication perspective.
Text Marketing is a fast communication method for businesses to stay in touch with their customers. It’s been proven that Text Marketing has helped many customers make a real difference in the relationship with their customers by improving communication effectiveness, increasing loyalty and driving in additional sales. The Thinking Cap can help you every step of the way!
What is text marketing?
Text Marketing is such an important part in any companies marketing activity. Sending a personalised SMS text messages is a quick way to communicate with your customers via a medium which everyone is familiar with.
How does it work?
Text Marketing is always dependant on the information you have in your database or in the data lists you may be buying, but the essence is it’s direct and makes you immediately available should the receiver wish to contact you. It’s also very cost effective, with set up charge all you pay is a small fee per text .
It’s an exceptional tool for business to consumer use and to illustrate how businesses would use Text Marketing to message their consumer customer base see below.
- Confirm appointments
- Thanking them for an order
- Confirmation of a despatch and to provide a tracking number
- Make them aware of a sale or promotion
- Provide weekly balances
- Event or appointment reminders
- Last minute deals
Text Marketing can also be used as internal communication within businesses, just call for more information.
How do you measure success?
Once the text campaign has been sent out within a couple of days you will be sent an accurate report on the success of the messages.
What next?
If you would like to try Text Marketing to see how it works for you contact The Thinking Cap and we’ll show you what your text would look like in your customers in box (free of charge of course).