Email Marketing is being used more and more every day. It’s another way of getting to your target audience and it’s very cost effective. You can personalise the emails, attach images and have links to your website, email etc. therefore making it extremely simple for the recipient to reply.

Selecting the correct target audience for your e-shot is vital, if you do not have your own database to use and you wish to buy data for your Email Marketing, The Thinking Cap can help you every step of the way!

Just as importantly as the data is a good design, if you have a striking design you have more chance of the Email Marketing Campaign being read. At The Thinking Cap we have a team of designers who will work close with you in order to get the design and look you want.

As part of the Email Marketing you need to have traceability, in order to measure the success. Once the emails have been distributed The Thinking Cap will provide a detailed report.  You can track how many people opened your email campaigns and see exactly where they clicked. Finding out how your Email Marketing campaign has performed is fun, but it’s also useful. The Thinking Cap will help you understand your campaign reports as by doing this it will help you keep a clean list and create brilliantly targeted content for your customers.

The e-shots can be viewed on HTML, plain text emails and they automatically also rescale to be read from your mobile phone.

Hopefully if you have any analytics on your website you will also be able to monitor the website activity around the timely e-shot campaign.

Why not sign up now and register to receive The Thinking Cap regular e-shot, all you need to do is enter your email address into the space provided on the home page.